
Problem



Sulution



In order to achieve the goal, I used to holistic approach known as “UX Design Thinking Process” to solve the problem. As it is a non-linear process, I came back to previous stages from testing to ensure that the process makes the user experience better by incorporating the feedback. A little improvement in a step or process can bring a large impact for a product.


As part of the user research technique, I began this project by sending out a sample survey with 12 questions to general users among age 40 and older via social media platforms and personally met with some of senior citizens, to get brief answers about their opinions, preferences, attitudes and feelings. Here are the result of some surveys questions during my survey study:


User persona is a fictional character to represent a user type that might use in a site, brand or product. User persona is important to helping design product to meet the needs of the users.



The user seamlessly accesses the platform, searches for providers by specialty and availability, and reviews detailed profiles. After selecting a time slot, they confirm the appointment and receive a notification. Flexible rescheduling and cancellation options ensure a smooth, user-friendly experience for all.



Style Guide
The style guide for the medical appointment booking platform emphasizes a clean, user-friendly design with a focus on accessibility. The color palette uses calming blues and greens to convey trust and professionalism, with high contrast text for readability. Fonts are simple and legible, with larger sizes for key information. Buttons are prominently displayed with clear labels like "Book Appointment" and "Reschedule." Icons are intuitive, aiding navigation, while ample white space ensures a clutter-free, comfortable user experience for all users, including less tech-savvy individuals.


The platform’s visual design emphasizes clarity and simplicity with a clean, modern layout. Key elements are prominently displayed using a card-style interface and bold headings. Soft blues and greens create a calming, user-friendly experience. A clear visual hierarchy ensures seamless navigation and trust.


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