A little about me
A UX designer brewing user-centered products and software, fueled by endless curiosity and a great cup of coffee.
6 years
Experience
Detroit, Michigan
Location
Available 🤙
Freelance
Work Experience
2020 — Jan 2025
General Motors | CX
Product Designer
- Identified homepage pain points, leading to a significant increase in conversion rates. - Conducted enterprise-level research using interactive prototypes to drive data-informed UI improvements. - Collaborated with the design team to refine a cloud services platform, enhancing user engagement and confidence in the process automation hub. - Led user interviews and usability testing, transforming insights into impactful design enhancements.
2020 — Jan 2025
General Motors | CX
Product Designer
- Identified homepage pain points, leading to a significant increase in conversion rates. - Conducted enterprise-level research using interactive prototypes to drive data-informed UI improvements. - Collaborated with the design team to refine a cloud services platform, enhancing user engagement and confidence in the process automation hub. - Led user interviews and usability testing, transforming insights into impactful design enhancements.
2020 — Jan 2025
General Motors | CX
Product Designer
- Identified homepage pain points, leading to a significant increase in conversion rates. - Conducted enterprise-level research using interactive prototypes to drive data-informed UI improvements. - Collaborated with the design team to refine a cloud services platform, enhancing user engagement and confidence in the process automation hub. - Led user interviews and usability testing, transforming insights into impactful design enhancements.
2020 — Jan 2025
General Motors | CX
Product Designer
- Identified homepage pain points, leading to a significant increase in conversion rates. - Conducted enterprise-level research using interactive prototypes to drive data-informed UI improvements. - Collaborated with the design team to refine a cloud services platform, enhancing user engagement and confidence in the process automation hub. - Led user interviews and usability testing, transforming insights into impactful design enhancements.
General Motors | Hybrid Cloud PMO
Product Design
- Developed the OnStar Insurance website using HTML, CSS, JavaScript, and React. - Created UX workflows, journey maps, UI prototypes, wireframes to execute and iterate new features. - Built internal tools focusing on the front-end part of the process. - Developed features to enhance the user experience within GM website. - Adhered to GM CEO style guide standards on typography and UI design.
General Motors | Hybrid Cloud PMO
Product Design
- Developed the OnStar Insurance website using HTML, CSS, JavaScript, and React. - Created UX workflows, journey maps, UI prototypes, wireframes to execute and iterate new features. - Built internal tools focusing on the front-end part of the process. - Developed features to enhance the user experience within GM website. - Adhered to GM CEO style guide standards on typography and UI design.
General Motors | Hybrid Cloud PMO
Product Design
- Developed the OnStar Insurance website using HTML, CSS, JavaScript, and React. - Created UX workflows, journey maps, UI prototypes, wireframes to execute and iterate new features. - Built internal tools focusing on the front-end part of the process. - Developed features to enhance the user experience within GM website. - Adhered to GM CEO style guide standards on typography and UI design.
General Motors | Hybrid Cloud PMO
Product Design
- Developed the OnStar Insurance website using HTML, CSS, JavaScript, and React. - Created UX workflows, journey maps, UI prototypes, wireframes to execute and iterate new features. - Built internal tools focusing on the front-end part of the process. - Developed features to enhance the user experience within GM website. - Adhered to GM CEO style guide standards on typography and UI design.
General Motors | GM Motorsports NASCAR
Product Designer
- Led the redesign, prototyping, and testing of a data visualization web app used by 100+ data scientists. - Designed a new user dashboard and revamped multiple web pages for a successful launch. - Developed the UX/UI for a new company API web page. - Created comprehensive design documentation in both textual and model-based formats.
General Motors | GM Motorsports NASCAR
Product Designer
- Led the redesign, prototyping, and testing of a data visualization web app used by 100+ data scientists. - Designed a new user dashboard and revamped multiple web pages for a successful launch. - Developed the UX/UI for a new company API web page. - Created comprehensive design documentation in both textual and model-based formats.
General Motors | GM Motorsports NASCAR
Product Designer
- Led the redesign, prototyping, and testing of a data visualization web app used by 100+ data scientists. - Designed a new user dashboard and revamped multiple web pages for a successful launch. - Developed the UX/UI for a new company API web page. - Created comprehensive design documentation in both textual and model-based formats.
General Motors | GM Motorsports NASCAR
Product Designer
- Led the redesign, prototyping, and testing of a data visualization web app used by 100+ data scientists. - Designed a new user dashboard and revamped multiple web pages for a successful launch. - Developed the UX/UI for a new company API web page. - Created comprehensive design documentation in both textual and model-based formats.
Services
UX Design
Enhancing user interaction for intuitive digital experiences
3 weeks +
Product Design
Conceptualizing and refining innovative product solutions
2 weeks +
Brand Strategy
Crafting visual identity for cohesive brand representation
2-week sprints
Web Design
Designing user-friendly, visually captivating websites for clients
2 - 3 weeks
Logo Design
Crafting memorable logos that reflect the essence and values of the brand.
1 - 2 weeks
Consulting
Developing creative visuals for printed materials and marketing
Depends
1 - 3 weeks
Testimonials and Awards
Working with Suhaib was a game changer. He truly understood our vision and delivered a seamless, on-brand digital experience. From the loyalty interface to the overall user journey, everything feels intuitive and purposeful—and our customers noticed.
Azal Team
Suhaib brought clarity and structure to our digital presence, making it much easier for our community to engage with our programs. His blend of community-centered thinking and clean UX practices made a huge impact.
ICD
Suhaib brought clarity and structure to our digital presence, making it much easier for our community to engage with our programs. His blend of community-centered thinking and clean UX practices made a huge impact.
ICD
