Bon Coffee | Website Redesign
A user-centered redesign of Bon Coffee’s e-commerce site, focused on improving product discovery, simplifying navigation, and reflecting the brand’s commitment to quality, sustainability, and transparency.
CLIENT
Bon Coffee
SERVICE PROVIDED
Product design, UI/UX
TIMELINE
4 Weeks
A clean, user-friendly website built to showcase Bon Coffee’s premium blends and values—making it easy for customers to explore, learn, and shop with confidence.
The North American coffee industry is fiercely competitive, with numerous online and brick-and-mortar retailers providing an extensive range of coffee products. Nonetheless, the market appears to be lacking in professionalism and is not offering sufficient options.
Designing Bon Coffee website to provide a seamless and immersive online shopping experience for coffee enthusiasts in North America.
Highlight the high-quality, organic, sustainable, and fair-trade nature of the coffee beans throughout the website to appeal to consumers who value these qualities.
Incorporate detailed product descriptions and high-quality images to help consumers make informed purchase decisions.
User Research
We conducted quantitative research online surveys, which involved 37 individuals, which could help to understand better the market and consumer preferences related to coffee purchasing and online shopping.
