WeddyGo | Love in Every Detail
In a fast-evolving wedding industry, couples are looking for simplicity and ease. Our user-friendly web application was designed to take the stress out of planning—featuring a personalized dashboard that helps users organize vendors, manage guest lists, track budgets, and stay on top of every detail, all in one intuitive platform.
CLIENT
WeddyGo
SERVICE PROVIDED
Product Design and UI/UX
TIMELINE
6 Months
Problem Statement
Couples planning their weddings often face challenges with organizing tasks, managing vendor communication, and tracking progress in one place. The abundance of choices and scattered information can quickly lead to confusion and stress.
Solution
A unified and intuitive wedding planning web app that brings all essential tools into one seamless platform. Key features include a personalized dashboard, budget tracker, vendor recommendations, collaborative guest list, timeline management, and interactive checklists—streamlining the entire planning process and minimizing stress for users.
The design thinking process for the wedding planning app began with the Empathize phase, where we conducted interviews and surveys with couples, wedding planners, and vendors to uncover key pain points. In the Define phase, we identified major challenges such as juggling multiple platforms and coordinating vendors. During Ideate, we brainstormed solutions, leading to core features like budget tracking and personalized checklists. In the Prototype phase, we developed wireframes and low-fidelity prototypes to shape the user journey. Finally, in Test, user feedback guided iterative improvements, resulting in a seamless and intuitive planning experience for all users.
Quantitative research for this project involved a structured survey aimed at validating user needs, preferences, and behaviors. We focused on key aspects of wedding planning—like preferred tools, usage habits, and common pain points. By surveying a broad sample of engaged couples and wedding planners, we uncovered trends that helped prioritize features. These insights ensured the app’s design and functionality aligned with real user demand.
